Welcome! Willkommen! Добре дошли!

Does the intense head nodding of your Bulgarian business partners means “yes” or “no”?

How do you manage a long-term cooperation with business partners from Central and Eastern Europe? How do you integrate expatriates with your team?

how to culture  offers seminars and consulting that aim to develop intercultural communication skills.

We prepare managers for business trips to Germany, as well as German and Western European expatriates for their work in multinational teams in Central and Eastern Europe.

From practical tips for successful participation in international fairs to tackling the complex issue of how a culture can be understood, we discuss a wide range of topics in small groups or in one-on-one consultations.

The bridges to Eastern Europe are already built. Let me help you to cross them.

I look forward to meeting you!


Irina Lazarova, Ph.D.